Strategic Global Marketing
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Word Count
58,250 words, Guess
Page Count
233 pages
Physical Format
Paperback
Identifiers
- Open LibraryOL9645889M
- ISBN-139780789020178
- ISBN-100789020173
- OCLC Control Number1267989543
- OCLC Control Number50554138
and 2 more
- OCLC Control Numberisbn_9780789020178
- Library of Congress Control Number2002013700
Classifications
- LCCHF1416.S82 2002
First Sentence
SUMMARY. Multi-attribute models are popular aids in developing marketing strategies to enhance customer value.
Subjects
Other Editions
- Strategic Global Marketing
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