Estimating models of promotion-induced non-compensatory choice behavior using UPC scanner panel data
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Author
Contributions
- McAlister, Leigh. - Contributor
Publication
1985 - Massachusetts Institute of Technology, Alfred P. Sloan School of Management, Cambridge, Mass, Massachusetts
Language
English
Word Count
6,500 words, Guess
Page Count
26 pages
Identifiers
- Internet Archiveestimatingmodels00fade
- OCLC Control Number12741190
- Open LibraryOL14050941M
Alternate Titles
- Non-compensatory choice behavior using UPC scanner panel data, Estimating models of.
Subjects
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