Foundations of Marketing
2Rev Ed edition
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Word Count
96,000 words, Guess
Page Count
384 pages
Physical Format
Paperback
Identifiers
- Internet Archivefoundationsofmar0000jobb
- ISBN-10007710918X
- ISBN-139780077109189
- Better World Books9780077109189
- Open LibraryOL9972740M
Classifications
- LCCHF5415
Description
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
Subjects
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