The use and effect of humor in different advertising media
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Author
Contributions
- Spotts, Harland. - Contributor
- Campbell, Leland. - Contributor
Publication
1995 - University of Birmingham, Birmingham, England
Language
English
Word Count
6,750 words, Guess
Page Count
27 pages
Identifiers
- ISBN-100704414937
- ISBN-139780704414938
- Goodreads5622193
- Open LibraryOL15112677M
Classifications
- DDC659.1
Subjects
Series Statement
- Working papers in consumer research -- CRC/94-09
- Working papers in consumer research (Research Centre for Consumer Behaviour) -- CRC/94-09.
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