Publication

2000-04-18 - AMACOM

Language

English

Word Count

77,250 words, Guess

Page Count

309 pages

Physical Format

Hardcover

Identifiers

Description

"The International Handbook of Electronic Commerce is designed to assist managers in implementing electronic commerce in their organizations, improving its efficiency and viability, and safeguarding and maintaining e-commerce systems. It is designed as a practical "how to" guide, offering extensive examples to illustrate practical applications. The tools and techniques in this handbook can be adapted outright or modified to suit individual needs. Checklists, e-mail and Web site addresses, exhibits, illustrations, and step-by-step instructions enhance the handbook's practical use."--Jacket.

First Sentence

This chapter introduces the benefits and drawbacks of e-commerce in terms of costs, implementation, competition, public policy and govern-mental issues, legal concerns, management strategies, organizational aspects, business processes, networking, the Internet, Intranets and Extranets, marketing, advertising, business and commercial use, customer support, electronic payments and fund transfers, and future developments.

Subjects

Other Editions

  • The International Handbook of Electronic CommerceHardcoverAMACOM2000-04-18

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