Health Services Marketing
A Practitioner's Guide
1 edition
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Word Count
41,000 words, Guess
Page Count
164 pages
Physical Format
Paperback
Identifiers
- Internet Archivehealthservicesma00thom
- Internet Archivehealthservicesma0000thom
- ISBN-100387736042
- ISBN-139780387736044
- LibraryThing5596570
and 4 more
- Library of Congress Control Number2007934986
- OCLC Control Number174129769
- Better World Books9780387736044
- Open LibraryOL10154826M
Classifications
- LCCRA1-1270RA5
- LCCRA410.56 .T475 2008
Description
"This book explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas' step-by-step guide to developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game."--book jacket.
Subjects
Topics
Other Editions
- Health Services Marketing: A Practitioner's Guide
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