Publication

2007-10-19 - Springer

Language

English

Word Count

41,000 words, Guess

Page Count

164 pages

Physical Format

Paperback

Identifiers

and 4 more

Classifications

  • LCCRA1-1270RA5
  • LCCRA410.56 .T475 2008

Description

"This book explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas' step-by-step guide to developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game."--book jacket.

Subjects

Other Editions

  • Health Services Marketing: A Practitioner's GuidePaperbackSpringer2007-10-19

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