Cases in public and nonprofit marketing
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Author
Contributions
- Weinberg, Charles B., joint author. - Contributor
Publication
1977 - Scientific Press, Palo Alto, CA, California
Language
English
Word Count
55,000 words, Guess
Page Count
220 pages
Identifiers
- Open LibraryOL4570171M
- ISBN-10089426012X
- ISBN-139780894260124
- Goodreads4623589
- Library of Congress Control Number77089274
and 1 more
- OCLC Control Number3785535
Classifications
- DDC658.8
- LCCHF5415 .L64
Subjects
Topics
MarketingManagementCase studiesNonprofit organizationsGovernment CorporationsGovernment business enterprisesNonprofit organizations -- Marketing -- Case studiesGovernment business enterprises -- Marketing -- Case studies
Other Editions
- Cases in public and nonprofit marketing
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