Consumer behavior; theory and application
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Author
Contributions
- Howard, John A., joint author. - Contributor
- Ring, L. Winston, joint author. - Contributor
Publication
1974 - Allyn & Bacon, Boston, Massachusetts
Language
English
Word Count
68,500 words, Guess
Page Count
274 pages
Identifiers
- Open LibraryOL5438775M
- OCLC Control Number877379
- Internet Archiveconsumerbehavior0000farl
- Library of Congress Control Number73087820
Classifications
- DDC658.8/34
- LCCHC79.C6 F37
Subjects
Series Statement
- Marketing Science Institute series
Other Editions
- Consumer behavior; theory and application
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