Principles of service marketing and management
2nd ed.
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Author
Contributions
- Wright, Lauren. - Contributor
Publication
2002 - Prentice Hall, Upper Saddle River, NJ, United States
Language
English
Word Count
109,000 words, Guess
Page Count
436 pages
Identifiers
- Internet Archiveprinciplesofserv0000love
- ISBN-100130404675
- ISBN-139780130404671
- Goodreads1413496
- LibraryThing3780561
and 4 more
- Library of Congress Control Number2001035072
- Better World BooksKO-829-190
- Better World BooksW6-BRJ-330
- Open LibraryOL16182479M
Classifications
- DDC658.8
- LCCHD9981.5
- LCCHD9981.5 .L68 2002
Subjects
Topics
MarketingManagementDienstleistungService industriesMarketing servicesCommerciele dienstverleningService industries, managementIndustry profiles - general & miscellaneousConsumer industries - general & miscellaneousService industries -- United States -- MarketingService industries -- United States -- Management
Places
Other Editions
- Principles of service marketing and management
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