Publication

2008 - John Wiley & Sons, Ltd., New York, New York (State)

Language

English

Word Count

0 words, Guess

Page Count

0 pages

Physical Format

Electronic resource

Identifiers

and 1 more
  • Better World Books9780470116418

Description

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time--explaining why some work and others don't. This is a funny, insightful guide to winning the PR game.

Subjects

Other Editions

  • Can We Do That!Electronic resourceJohn Wiley & Sons, Ltd.2008-01-01

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