Understanding marketing
study guide for Marketing : basic concepts and decisions
5th ed.
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Author
Contributions
- Ferrell, O. C. - Contributor
- Pride, William M. - Contributor
Publication
1987 - Houghton Mifflin, Boston, Massachusetts
Language
English
Word Count
71,750 words, Guess
Page Count
287 pages
Identifiers
- ISBN-10039542528X
- ISBN-139780395425282
- Library of Congress Control Number86081102
- OCLC Control Number18282277
- Open LibraryOL21746743M
Subjects
Topics
Other Editions
- Understanding marketing
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