Contributions

  • Anouti, Caline, author - Contributor

Publication

2018 - Laurence King Publishing, England

Language

English

Word Count

56,000 words, Guess

Page Count

224 pages

Identifiers

  • ISBN-139781786272157
  • ISBN-101786272156
  • OCLC Control Number1017604779
  • Better World Books9781786272157
  • Open LibraryOL26964837M

Classifications

  • DDC659.19/74692
  • LCCHF6161.C44 G73 2018
  • LCCHD9940.A2

Description

"The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals."--Publisher's description.

Subjects

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