Author

Contributions

  • Chartered Institute of Marketing. - Contributor

Publication

1991 - Butterworth-Heinemann, Oxford, England

Language

English

Word Count

56,500 words, Guess

Page Count

226 pages

Identifiers

and 4 more

Classifications

  • DDC658.8
  • LCCHD8038.A1 M66 1991

Subjects

Series Statement

  • The Marketing series
  • Marketing series (London, England)

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