Publication

2015 - Wiley, Hoboken, New Jersey

Language

English

Word Count

120,000 words, Guess

Page Count

480 pages

Identifiers

and 2 more
  • Better World Books9781119120834
  • Open LibraryOL30399626M

Classifications

  • DDC658.4/012
  • LCCHD30.28 .G72 2015
  • LCCHD30.28
and 1 more
  • LCCHD30.28.G7213 2015

Description

Grounded in the latest research and illustrated with lively current case examples, this text introduces MBA and advanced-level undergraduates to the fundamental concepts and principles of strategy.

Subjects

Other Editions

  • Contemporary strategy analysisWiley2015-01-01

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!