Winning the Profit Game
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Word Count
78,750 words, Guess
Page Count
315 pages
Physical Format
EBook
Identifiers
- Open LibraryOL24307642M
- ISBN-139780071434720
- OCLC Control Number54087890
- OCLC Control Numberwinningprofitgam0000unse
- OverDrive20C4DF02-043A-4838-B97F-4A64BA04F026
Classifications
- LCC
Description
How to use pricing as a strategic tool to increase revenues and win the war for profitOne of the greatest pitfalls in the war for profits is corporate strategists lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include:Proven strategies for transforming added value into revenues and winning the war for profitsPrescriptive frameworks for putting the principles and strategies into action, immediately Numerous success stories based on experiences of A. T. Kearney clients worldwide
Description
"In Winning the Profit Game, the authors offer a simple but powerful solution - to keep improving the bottom line, your organization must now shift its sights and focus on growing the top line. They also introduce the two fundamental tools for producing top-line growth: price and brand. The skill with which these tools are used varies widely from company to company, with most firms performing poorly. This means that anyone who takes the time to learn how to use them correctly can quickly establish a huge competitive advantage." "This comprehensive guide to maximizing profits offers sophisticated yet commonsense approaches that turn value into money and make pricing a logical, high-return activity, integral to the development of new products and services. It illustrates the absolute link between brand and price and explains why a superior pricing strategy cannot exist without a detailed brand strategy. It also shows you how to optimize price, brand, costs, and product development for any business, whether manufacturing or services. You'll discover how to win the profit game by integrating your pricing and brand strategies and growing your top line in any business environment, no matter how tough."--BOOK JACKET.
Subjects
Other Editions
- Winning the Profit Game
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