Author

Publication

2018-05-26 - Palgrave Macmillan

Language

English

Word Count

58,250 words, Guess

Page Count

233 pages

Physical Format

Hardcover

Identifiers

Classifications

  • LCCHD45

Description

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.

Subjects

Other Editions

  • The Design Imperative: The Art and Science of Design ManagementHardcoverPalgrave Macmillan2018-05-26

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