The Design Imperative
The Art and Science of Design Management
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Word Count
58,250 words, Guess
Page Count
233 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL28213389M
- ISBN-139783319785677
- ISBN-103319785672
- OCLC Control Number1027190878
Classifications
- LCCHD45
Description
This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.
Other Editions
- The Design Imperative: The Art and Science of Design Management
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