Contributions

  • University of California, Berkeley. Graduate School of Business Administration. - Contributor

Publication

1967 - Institute of Business and Economic Research, [Berkeley, Calif.], California

Language

English

Word Count

27,000 words, Guess

Page Count

108 pages

Identifiers

Classifications

  • DDC658/.91/658871
  • LCCHF5437 .D48

Subjects

Series Statement

  • IBER special publications

Other Editions

  • Buyer decision makingInstitute of Business and Economic Research1967

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