Competing on value
bridging the gap between brand and customer value
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Author
Contributions
- Maklan, Stan. - Contributor
Publication
1998 - Financial Times Pitman Pub., London, England
Language
English
Word Count
58,750 words, Guess
Page Count
235 pages
Identifiers
- Internet Archivecompetingonvalue00knox
- ISBN-100273631055
- ISBN-139780273631057
- Goodreads290736
- OCLC Control Number39682307
and 1 more
- Open LibraryOL18316379M
Classifications
- LCCHD69.B7 K66 1998
Subjects
Topics
ValuationMarketingManagementCustomer loyaltyBrand name productsMarketing -- ManagementBrand name products -- ManagementBrand name products -- Valuation -- Management
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