Political campaign communication
principles and practices
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Author
Contributions
- Friedenberg, Robert V. - Contributor
Publication
1983 - Praeger, New York, NY, New York (State)
Language
English
Word Count
79,750 words, Guess
Page Count
319 pages
Identifiers
- Open LibraryOL3160422M
- ISBN-100030625270
- OCLC Control Number9197369
- OCLC Control Numberpoliticalcampaig0000tren_g1u3
- Library of Congress Control Number83002132
and 1 more
- Goodreads3660645
Classifications
- DDC324.7
- LCCJF1001 .T73 1983
Description
"Provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors discuss all aspects of campaign communication--from buttons and yard signs to the use of social media--and draw on a wealth of communication theories to clearly explain, among other elements, the stages of campaigns, communicative styles, and the function of debates. Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite."--Back cover.
Subjects
Other Editions
- Political campaign communication: principles and practices
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