Contributions

  • Friedenberg, Robert V. - Contributor

Publication

1983 - Praeger, New York, NY, New York (State)

Language

English

Word Count

79,750 words, Guess

Page Count

319 pages

Identifiers

and 1 more
  • Goodreads3660645

Classifications

  • DDC324.7
  • LCCJF1001 .T73 1983

Description

"Provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors discuss all aspects of campaign communication--from buttons and yard signs to the use of social media--and draw on a wealth of communication theories to clearly explain, among other elements, the stages of campaigns, communicative styles, and the function of debates. Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite."--Back cover.

Subjects

Other Editions

  • Political campaign communication: principles and practicesPraeger1983-01-01

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