Cases in marketing research
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Author
Contributions
- Zaltman, Gerald, joint author. - Contributor
- Burger, Philip, joint author. - Contributor
Publication
1975 - Dryden Press, Hinsdale, Ill, Illinois
Language
English
Word Count
67,500 words, Guess
Page Count
270 pages
Identifiers
- Internet Archivecasesinmarketing0000schu
- ISBN-10003013966X
- ISBN-139780030139666
- Library of Congress Control Number76361114
- OCLC Control Number1951471
and 1 more
- Open LibraryOL4934142M
Classifications
- DDC658.8/3
- LCCHF5415.2 .S418
Subjects
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