Marketing management

text and cases

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Author

Douglas J. Dalrymple

Contributions

Parsons, Leonard J., joint author. - Contributor

Publication

1976 - Wiley, Santa Barbara [Calif.], California

Language

English

Word Count

160,750 words, Guess

Page Count

643 pages

Identifiers

Open LibraryOL5208685M
ISBN-100471191302
OCLC Control Number1818594
Library of Congress Control Number75035760
Goodreads360662

Classifications

DDC658.8
LCCHF5415.13 .D32

Subjects

Topics

Marketing Management Case studies Marketingmanagement Marketing -- Management.Marketing, management, case studies Marketing -- Management -- Case studies.

Genres

Case studies.

Series Statement

Wiley/Hamilton series in marketing

Other Editions

Marketing management: text and casesWiley1976-01-01

Show 3 more editions

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