Publication

2003-07-30 - Butterworth-Heinemann

Language

English

Word Count

66,000 words, Guess

Page Count

264 pages

Physical Format

Paperback

Identifiers

and 1 more

Classifications

  • LCCHF1416

First Sentence

The International Marketing Strategy component of the Diploma in Marketing has two concise objectives: 1. To enable students to acquire expertise in developing marketing strategies for countries other than their own and thereby to extend their range of marketing understanding.

Subjects

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