Advertising in America; the consumer view
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Author
Contributions
- Greyser, Stephen A., joint author. - Contributor
- Kanter, Donald L. 1925- - Contributor
- Weilbacher, William M. - Contributor
- American Association of Advertising Agencies. - Contributor
- Harvard University. Graduate School of Business Administration. Division of Research. - Contributor
Publication
1968 - Division of Research, Graduate School of Business Administration, Harvard University, Boston, Massachusetts
Language
English
Word Count
118,250 words, Guess
Page Count
473 pages
Identifiers
- Open LibraryOL5610976M
- OCLC Control Number182295
- OCLC Control Numberadvertisinginame0000baue
- Library of Congress Control Number68018720
- LibraryThing4545120
Classifications
- DDC659.1/01/9
- LCCHF5822 .B335
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