Marketing in Management
Basic Principles
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Author
Publication
1995-08-01 - Trans-Atlantic Publications
Language
English
Word Count
148,500 words, Guess
Page Count
594 pages
Physical Format
Paperback
Identifiers
- Internet Archivemarketinginmanag0000wors
- ISBN-100273607367
- ISBN-139780273607366
- Goodreads3533809
- Open LibraryOL10285941M
Description
Describes principles and techniques of marketing's roles in the management of organisations. Provides scenarios to set the theory in a real life context and develops key issues.
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