Net Words

Description

In Net Words, emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what doesn’t and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to:attract customers and hold their attention differentiate your business from its competitors online dramatically increase sales from your site build customer loyalty breathe new life into your customer services Net Words offers corporate decision makers an inexpensive, proven, low-tech cure for their ecommerce blues. It is also a how-to guide for copywriters thinking about taking the leap into online marketing, as well as for Web professionals who want to increase their sites’ usability and appeal.

First Sentence

Without great copy, commerce would be dead on its feet.

Subjects

Other Editions

• Net WordseBookMcGraw-Hill2003-01-01
• Net WordsHardcoverTandem Library2001-11-01
• Net WordsPaperbackMcGraw-Hill2001-11-26
• Net WordsMcGraw-Hill2001-11-26
• Net wordsMcGraw-Hill2002-01-01