The digital economy

Description

This eye-opening, fact-filled book profiles the rise of the Net Generation, which is using digital technology to change the way individuals and society interact. Essential reading for parents, teachers, policy makers, marketers, business leaders, social activists, and others, Growing Up Digital makes a compelling distinction between the baby boomer's passive medium of television and the explosion of interactive digital media, sparked by the computer and the Internet. Tapscott shows how children, empowered by new technology, are taking the reigns from their boomer parents and making inroads into all areas of society, including our education system, the government, and economy. The result is a timely, revealing look at our digital future that kids and their parents will find both fascinating and instructive.

First Sentence

When the Atlanta-based rock band R.E.M. went on tour in 1995, the first time the supergroup had played so extensively in five years, much of the promotional efforts was focused on the Internet.

Subjects

Links

• Table of contents
• URL

Other Editions

• The digital economy: promise and peril in the age of networked intelligenceMcGraw-Hill1996-01-01
• The Digital EconomyHardcoverMcGraw-Hill1995-10-01
• The Digital EconomyMcGraw-Hill1995-10-01
• The Digital EconomyMcGraw-Hill1997-05-01
• The Digital EconomyPaperbackMcGraw-Hill1997-05-01
• The Digital EconomyeBookMcGraw-Hill2000-01-01