Publication

2009 - World Health Organization, Geneva, Switzerland, Switzerland

Language

English

Word Count

39,500 words, Guess

Page Count

158 pages

Identifiers

  • ISBN-109240560289
  • ISBN-139789240560284
  • ISBN-139789240560277
  • ISBN-109240560270
  • Library of Congress Control Number2010457784
and 4 more
  • OCLC Control Number475454433
  • Better World Books9789240560277
  • Better World Books9789240560284
  • Open LibraryOL30473226M

Classifications

  • DDC613
  • LCCRA427.8 .P83 2009
  • LCCRA427.8.P83 2009

Description

Since it was set up in 1948, the World Health Organization (WHO) has used posters to influence national health policies. This book celebrates the story of public health posters and their cross-cultural power. They chart decades of changing health priorities, advertising trends and government regulations, inviting the reader to reflect on how public health campaigns have evolved, and how they could be improved. The large global sample of public health posters with translations in Arabic, Chinese, English, French, Spanish and Russian, show how the same basic messages are presented in many different ways according to specific countries, cultures and times. This book contains a selection of posters from all WHO regions, introduced with a brief history. These posters originate from many sources including WHO archives, regional offices and technical departments, as well as the National Library of Medicine, the Wellcome Trust, the International Institute of Social History, the Johns Hopkins Media Material Clearinghouse and private collectors.--Publisher's description.

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