Marketing models
behavioral science applications.
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Author
Contributions
- Ness, Thomas E., joint ed. - Contributor
Publication
1971 - Intext Educational Publishers, Scranton, Pennsylvania
Language
English
Word Count
139,000 words, Guess
Page Count
556 pages
Identifiers
- Open LibraryOL5315988M
- ISBN-100700223185
- OCLC Control Number124560
- OCLC Control Numbermarketingmodelsb0000dayr
- Library of Congress Control Number72132905
and 1 more
- Goodreads3794570
Classifications
- DDC658.83/08
- LCCHF5415.2 .D3 1971
Subjects
Series Statement
- The Intext series in marketing
Other Editions
- Marketing models: behavioral science applications.
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