Publication

2000 - NTC Business Books, Lincolnwood, Ill, Illinois

Language

English

Word Count

68,000 words, Guess

Page Count

272 pages

Identifiers

  • Open LibraryOL38314M
  • ISBN-100844224472
  • OCLC Control Number41039953
  • Library of Congress Control Number99026318
  • LibraryThing528286
and 1 more
  • Goodreads3974029

Classifications

  • DDC659.13/3
  • LCCHF5862 .L49 2000
  • LCCHF5862.L49 1999

Description

"Packed with helpful, hands-on advice and exercises for writing effective copy for either print or on-line catalogs, Catalog Copy That Sizzles is the ultimate copyrighting how-to-guide for catalogers of any type. Featuring hundreds of real-life examples drawn from actual catalogs and websites, copywriter Herschell Gordon Lewis reveals every tip, gimmick, and trick of the copywriting trade for crafting compelling, effective catalog descriptions for any type of product or service - from tulip bulbs to farm equipment, from consulting services to mailorder grapefruit."--Jacket.

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