Cases in marketing of services
an international collection
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Author
Contributions
- Moutinho, Luiz. - Contributor
Publication
1993 - Addison-Wesley Pub. Co., Wokingham, England, England
Language
English
Word Count
76,000 words, Guess
Page Count
304 pages
Identifiers
- Internet Archivecasesinmarketing0000meid
- ISBN-100201565056
- ISBN-139780201565058
- LibraryThing8665391
- Library of Congress Control Number93011000
and 2 more
- Better World Books9780201565058
- Open LibraryOL1402994M
Classifications
- DDC658.8
- LCCHF5415 .M42 1993
Subjects
Topics
TourismMarketingCase studiesMedical careService industriesMedical care, marketingMarketing, case studiesMarketing -- Case studiesFinancial services industryTourism -- Marketing -- Case studiesMedical care -- Marketing -- Case studiesFinancial services industry -- Case studiesService industries -- Europe -- Marketing -- Case studiesService industries -- United States -- Marketing -- Case studies
Places
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