Author

Contributions

  • Gabbott, Mark. - Contributor
  • Gibbs, Juliette. - Contributor
  • University of Strathclyde. Department of Marketing. - Contributor
  • University of Stirling. Department of Marketing. - Contributor

Publication

1991 - University of Strathclyde, Dept. of Marketing, Glasgow, United Kingdom

Language

English

Word Count

29,250 words, Guess

Page Count

117 pages

Identifiers

Subjects

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