Marketing Research (Business Masters)
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Author
Publication
1999-02-02 - Palgrave Macmillan
Word Count
60,000 words, Guess
Page Count
240 pages
Physical Format
Paperback
Identifiers
- Internet Archivemarketingresearc0000west
- ISBN-100333721780
- ISBN-139780333721780
- OCLC Control Number41029513
- Better World Books9780333721780
and 1 more
- Open LibraryOL9759115M
Classifications
- LCCHF5415.2 .W37 1999
Description
Marketing Research brings together the theory and practice of market research. Adopting a student-centred approach, the book provides a complete introduction to the subject, covering basic techniques as well as recent developments in the field.
Subjects
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