Publication

1999-02-02 - Palgrave Macmillan

Word Count

60,000 words, Guess

Page Count

240 pages

Physical Format

Paperback

Identifiers

and 1 more

Classifications

  • LCCHF5415.2 .W37 1999

Description

Marketing Research brings together the theory and practice of market research. Adopting a student-centred approach, the book provides a complete introduction to the subject, covering basic techniques as well as recent developments in the field.

Subjects

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