Public and nonprofit marketing--cases and readings
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Author
Contributions
- Weinberg, Charles B. - Contributor
- Lovelock, Christopher H. - Contributor
Publication
1984 - Scientific Press, Palo Alto, Calif, California
Language
English
Word Count
94,500 words, Guess
Page Count
378 pages
Identifiers
- Open LibraryOL2932165M
- ISBN-100471885789
- OCLC Control Number10579095
- OCLC Control Numberunset0000unse_y7u0
- Library of Congress Control Number84168290
and 1 more
- Goodreads3869076
Classifications
- DDC658.8
- LCCHD2741 .L65 1984
Subjects
Topics
MarketingCase studiesGovernment publicityNonprofit organizationsGovernment CorporationsGovernment business enterprisesNonprofit organizations -- MarketingGovernment business enterprises -- MarketingNonprofit organizations -- Marketing -- Case studiesGovernment business enterprises -- Marketing -- Case studies
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