Contemporary marketing
3d ed.
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Author
Contributions
- Kurtz, David L., joint author. - Contributor
Publication
1980 - Dryden Press, Hinsdale, Ill, Illinois
Word Count
134,000 words, Guess
Page Count
536 pages
Identifiers
- Internet Archivecontemporarymark00boon
- ISBN-10003051391X
- ISBN-139780030513916
- Library of Congress Control Number79051058
- OCLC Control Number5881735
and 2 more
- Better World Books9780030513916
- Open LibraryOL24204050M
Classifications
- DDC658.8
- LCCHF5415 .B53 1980
Subjects
Topics
Series Statement
- The Dryden Press series in marketing
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