Experiential marketing
how to get customers to sense, feel, think, act, and relate to your company and brands
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Word Count
70,000 words, Guess
Page Count
280 pages
Identifiers
- Open LibraryOL15475173M
- ISBN-100684854236
- OCLC Control Number40698668
- OCLC Control Numberexperientialmark0000schm
- Library of Congress Control Number99018003
and 2 more
- LibraryThing158994
- Goodreads206380
Classifications
- LCCHF5415.13 .S343 1999
Description
"Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns."--BOOK JACKET.
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