Contributions

  • Lavrakas, Paul J. - Contributor
  • Traugott, Michael W. - Contributor
  • Miller, Peter V. - Contributor

Publication

1995 - Westview Press, Boulder, Colorado

Language

English

Word Count

69,750 words, Guess

Page Count

279 pages

Identifiers

and 1 more
  • Goodreads1364353

Classifications

  • DDC303.3/8/0973
  • LCCHN90.P8 P74 1995

Description

Most news media are "data rich but analysis poor" when it comes to election polling. Since election polls clearly have the power to influence campaigns and election postmortems, it is important that "spin" not take precedence over significance in the reporting of poll results. In this volume, experts in the media and in academe challenge the conventional approaches that most news media take in their poll-based campaign coverage. The book reports new research findings on news coverage of recent presidential elections and provides a myriad of examples of how journalists and news media executives can improve their analysis of poll data, thereby better serving our political processes.

Subjects

Other Editions

  • Presidential polls and the news mediaWestview Press1995-01-01
Show 2 more editions

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