Presidential polls and the news media
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Contributions
- Lavrakas, Paul J. - Contributor
- Traugott, Michael W. - Contributor
- Miller, Peter V. - Contributor
Publication
1995 - Westview Press, Boulder, Colorado
Language
English
Word Count
69,750 words, Guess
Page Count
279 pages
Identifiers
- Open LibraryOL780430M
- ISBN-100813389437
- OCLC Control Number32273815
- OCLC Control Numberpresidentialpoll0000unse
- Library of Congress Control Number95012277
and 1 more
- Goodreads1364353
Classifications
- DDC303.3/8/0973
- LCCHN90.P8 P74 1995
Description
Most news media are "data rich but analysis poor" when it comes to election polling. Since election polls clearly have the power to influence campaigns and election postmortems, it is important that "spin" not take precedence over significance in the reporting of poll results. In this volume, experts in the media and in academe challenge the conventional approaches that most news media take in their poll-based campaign coverage. The book reports new research findings on news coverage of recent presidential elections and provides a myriad of examples of how journalists and news media executives can improve their analysis of poll data, thereby better serving our political processes.
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