Marketing your city, U.S.A.
a guide to developing a strategic tourism marketing plan
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Author
Contributions
- Jascolt, Elizabeth. - Contributor
Publication
1998 - Haworth Hospitality Press, Binghamton, N.Y, New York (State)
Language
English
Word Count
27,250 words, Guess
Page Count
109 pages
Identifiers
- Open LibraryOL358046M
- ISBN-100789005913
- OCLC Control Number815970710
- OCLC Control Number98017980
- OCLC Control Number38862592
and 3 more
- OCLC Control Numbermarketingyourcit0000nyki
- Library of Congress Control Number98017980
- Goodreads3826235
Classifications
- DDC338.4/7917304929
- LCCG155.U6 N95 1998
Alternate Titles
- Marketing your city, USA
Description
Marketing Your City, U.S.A gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism. In Marketing Your City, U.S.A., you'll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: "Your City, U.S.A." You will learn how to arrange a sample "calendar of events," how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations.
Subjects
Topics
Places
Other Editions
- Marketing your city, U.S.A.: a guide to developing a strategic tourism marketing plan
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