Contributions

  • Jascolt, Elizabeth. - Contributor

Publication

1998 - Haworth Hospitality Press, Binghamton, N.Y, New York (State)

Language

English

Word Count

27,250 words, Guess

Page Count

109 pages

Identifiers

and 3 more

Classifications

  • DDC338.4/7917304929
  • LCCG155.U6 N95 1998

Alternate Titles

  • Marketing your city, USA

Description

Marketing Your City, U.S.A gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism. In Marketing Your City, U.S.A., you'll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: "Your City, U.S.A." You will learn how to arrange a sample "calendar of events," how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations.

Subjects

Other Editions

  • Marketing your city, U.S.A.: a guide to developing a strategic tourism marketing planHaworth Hospitality Press1998-01-01

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