The expressive organization

linking identity, reputation, and the corporate brand

Our rough guess is there are 73,000 words in this book.

At a pace averaging 250 words per minute, this book will take 4 hours and 52 minutes to read. With a half hour per day, this will take 10 days to read.

How long will it take you?

Enter your reading speed

You can take one of our WPM reading speed tests to find your reading speed.

Get it on Amazon

We earn a commission on purchases

Author

Contributions

Schultz, Majken. - Contributor
Hatch, Mary Jo. - Contributor
Holten Larsen, Mogens. - Contributor

Publication

2000 - Oxford University Press, Oxford, England

Language

English

Word Count

73,000 words, Guess

Page Count

292 pages

Identifiers

Open LibraryOL15495658M
ISBN-100198297793
OCLC Control Number43798417
Library of Congress Control Number00037459
LibraryThing1889351

and 1 more

Goodreads1827245

Classifications

LCCHD59.2 .E93 2000

Subjects

Topics

Marketing Corporations Corporate image Public relations Management science Brand name products Branding (Marketing)

Other Editions

The expressive organizationOxford University Press2000

Similar Books

Kellogg on branding: the marketing faculty of the Kellogg School of Management

edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.

The brand gap: how to bridge the distance between business strategy and design : a whiteboard overview

by Marty Neumeier.

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!