Is your advertising working?
a guide to evaluating campaign performance
[Rev. ed.]
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Author
Contributions
- McDonald, Colin, 1932- - Contributor
Publication
2003 - WARC, Henley-on-Thames, United Kingdom
Language
English
Word Count
19,250 words, Guess
Page Count
77 pages
Identifiers
- ISBN-10184116139X
- ISBN-139781841161396
- Goodreads1745052
- OCLC Control Number54824862
- Open LibraryOL15570491M
Subjects
Series Statement
- Admap monograph -- no. 9
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