A short course in international marketing blunders
mistakes made by companies that should have known better
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Author
Publication
2002 - World Trade Press, Novato, Calif, California
Language
English
Word Count
45,500 words, Guess
Page Count
182 pages
Identifiers
- Internet Archiveshortcourseinint0000mitc
- ISBN-101885073607
- ISBN-139781885073600
- Goodreads6795757
- Library of Congress Control Number2001040146
and 2 more
- OCLC Control Number47023514
- Open LibraryOL18131189M
Classifications
- LCCHF1416 .W48 2002
Alternate Titles
- International marketing blunders
Description
"This book is about international marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying "the correct way" or only following the patterns of successful companies, this book gives the reader the opportunity to learn and profit from the mistakes of others."--BOOK JACKET.
Subjects
Series Statement
- The short course in international trade series
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