Choosing what I want versus rejecting what I don't want
an application of decision framing to product option choice decisions
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Author
Contributions
- Jun, Sung Youl - Contributor
- MacInnis, Deborah J - Contributor
- Marketing Science Institute - Contributor
Publication
1999 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
12,250 words, Guess
Page Count
49 pages
Identifiers
- Open LibraryOL15305006M
- OCLC Control Number44121129
Subjects
Series Statement
- Report -- no. 99-124
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