Publication

2001 - Perseus Pub., Cambridge, MA, Massachusetts

Language

English

Word Count

60,000 words, Guess

Page Count

240 pages

Identifiers

and 2 more
  • Goodreads1537266
  • LibraryThing68241

Classifications

  • LCCHF5415.1265 .L63 2001

Description

A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.

Subjects

Other Editions

  • Gonzo marketing: winning through worst practicesPerseus Pub.2001-01-01
Show 1 more editions

Similar Books

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!