Managing and measuring return on marketing investment
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Author
Contributions
- Guy, Gregory R. - Contributor
- Sexton, Donald E., 1943- - Contributor
- Conference Board - Contributor
Publication
2008 - Conference Board, New York, NY, New York (State)
Language
English
Word Count
7,500 words, Guess
Page Count
30 pages
Identifiers
- ISBN-100823709361
- ISBN-139780823709366
- Library of Congress Control Number2009280894
- OCLC Control Number272307061
- Open LibraryOL31814035M
Classifications
- LCCHF5415 .B3795 2008
Subjects
Topics
Series Statement
- Research report -- R-1435-08-RR
- Conference Board report -- no. 1435-08-RR.
Links
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