Herd
how to change mass behaviour by harnessing our true nature
Updated and revised edition. Paperback edition.
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Author
Publication
2009 - Wiley, Chichester, West Sussex, United Kingdom, England
Language
English
Word Count
99,750 words, Guess
Page Count
399 pages
Identifiers
- ISBN-100470744596
- ISBN-139780470744598
- OCLC Control Number316010059
- Better World Books9780470744598
- Better World BooksKO-363-486
and 1 more
- Open LibraryOL27190643M
Classifications
- DDC658.8343
- LCCHF5415.123 .E37 2009
- LCCHF5415.123.E37 2009
Description
Earls challenges some of our deepest ideas to reveal the truth about who we are and what marketers, managers and governments can do to set about influencing mass behaviour. Bold in its conception and engaging in its execution, 'Herd' offers the most radical new theory of consumer behaviour in a generation.
Other Editions
- Herd: how to change mass behaviour by harnessing our true nature
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