TM
the untold stories behind 29 classic logos
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Word Count
55,750 words, Guess
Page Count
223 pages
Identifiers
- ISBN-101780671652
- ISBN-139781780671659
- OCLC Control Number881023487
- Better World Books9781780671659
- Open LibraryOL27173246M
Classifications
- DDC741.6
- LCCNC1002.L63 S55 2014
- LCCNC1002.L63
Alternate Titles
- Untold stories behind 29 classic logos
Description
TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books colophon and the Michelin Man. Based upon comprehensive research, authoritatively written and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.
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