Author

Publication

2014 - , England

Language

English

Word Count

55,750 words, Guess

Page Count

223 pages

Identifiers

  • ISBN-101780671652
  • ISBN-139781780671659
  • OCLC Control Number881023487
  • Better World Books9781780671659
  • Open LibraryOL27173246M

Classifications

  • DDC741.6
  • LCCNC1002.L63 S55 2014
  • LCCNC1002.L63

Alternate Titles

  • Untold stories behind 29 classic logos

Description

TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books colophon and the Michelin Man. Based upon comprehensive research, authoritatively written and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.

Subjects

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