Retail Marketing and Branding
A Definitive Guide to Maximizing ROI
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Author
Publication
2011 - Wiley & Sons, Incorporated, John
Language
English
Word Count
79,500 words, Guess
Page Count
318 pages
Identifiers
- ISBN-139780470979778
- ISBN-100470979771
- Better World Books9780470979778
- Open LibraryOL29073933M
Description
"Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: New and updated case examples ; Updated figures and examples throughout ; New interviewers with recent experiences ; Additional chapters."--
Subjects
Other Editions
- Retail Marketing and Branding: A Definitive Guide to Maximizing ROI
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