Publication

2011 - Wiley & Sons, Incorporated, John

Language

English

Word Count

79,500 words, Guess

Page Count

318 pages

Identifiers

  • ISBN-139780470979778
  • ISBN-100470979771
  • Better World Books9780470979778
  • Open LibraryOL29073933M

Description

"Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: New and updated case examples ; Updated figures and examples throughout ; New interviewers with recent experiences ; Additional chapters."--

Subjects

Other Editions

  • Retail Marketing and Branding: A Definitive Guide to Maximizing ROIWiley & Sons, Incorporated, John2011-01-01
Show 3 more editions

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