Publication

1999 - Sage, Thousand Oaks, California

Language

English

Word Count

65,500 words, Guess

Page Count

262 pages

Identifiers

and 2 more
  • Goodreads4221478
  • LibraryThing1125743

Classifications

  • DDC302.2
  • LCCP95.815 .F47 1999

Description

"The nature of the communicator's job has shifted dramatically in the past decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents."--BOOK JACKET. "With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations."--BOOK JACKET. "This book contains essential information for consultants, practitioners, and students."--BOOK JACKET.

Subjects

Series Statement

  • Sage series in public relations ;

Other Editions

  • Communication planning: an integrated approachSage1999-01-01

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