Consumer behaviour
applications in marketing
2nd ed.
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Author
Contributions
- Vanhuele, Marc - Contributor
- Wright, Malcolm, 1963- - Contributor
Publication
2013 - SAGE, Los Angeles, California
Language
English
Word Count
84,250 words, Guess
Page Count
337 pages
Identifiers
- Internet Archiveconsumerbehaviou0002east
- ISBN-101446211223
- ISBN-101446211231
- ISBN-101446263924
- ISBN-139781446211229
and 8 more
- ISBN-139781446211236
- ISBN-139781446263921
- Library of Congress Control Number2012940757
- OCLC Control Number794815992
- Better World Books9781446263921
- Better World Books9781446211236
- Better World Books9781446211229
- Open LibraryOL26921440M
Classifications
- DDC658.8342
- LCCHF5415.32 .E274 2013
- LCCHF5415.32
Description
This second edition of Consumer Behaviour: Applications in Marketing continues to combine accessible writing by respected marketing academics with a strong focus on the use of research to help higher-level students to develop analytical and evidence-based thinking in marketing. Updated with contemporary, global examples and case studies from the arts, sport and entertainment, this second edition includes: - increased coverage of cross-cultural work, including a new chapter on Consumer Differences incorporating age and gender differences and other forms of consumption, such as sustainability aspects - key words and Questions or Exercises at the end of each chapter - additional Companion Website material.
Subjects
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