Get to aha!
discover your positioning DNA and dominate your competition
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Word Count
62,750 words, Guess
Page Count
251 pages
Identifiers
- ISBN-101260031209
- ISBN-139781260031201
- Library of Congress Control Number2017024948
- OCLC Control Number1007495046
- Better World Books9781260031201
and 1 more
- Open LibraryOL26956090M
Classifications
- DDC658.8
- LCCHF5415 .C794 2018
- LCCHF5415.C794 2017
Alternate Titles
- Aha!
Description
"From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance. Andy Cunningham has been at the forefront of tech and innovation since day one, and she's been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries."--Amazon.com.
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