Publication

2018 - , New York (State)

Language

English

Word Count

62,750 words, Guess

Page Count

251 pages

Identifiers

  • ISBN-101260031209
  • ISBN-139781260031201
  • Library of Congress Control Number2017024948
  • OCLC Control Number1007495046
  • Better World Books9781260031201
and 1 more

Classifications

  • DDC658.8
  • LCCHF5415 .C794 2018
  • LCCHF5415.C794 2017

Alternate Titles

  • Aha!

Description

"From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance. Andy Cunningham has been at the forefront of tech and innovation since day one, and she's been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries."--Amazon.com.

Subjects

Topics

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