Author

Publication

2001-03-21 - Sage Publications, Inc

Language

English

Word Count

68,000 words, Guess

Page Count

272 pages

Physical Format

Hardcover

Identifiers

and 3 more

Classifications

  • LCCHF5415.2 .S29 2001
  • LCCHF5415.2.S29 2001

Description

The author draws on techniques from anthropology, sociology, psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies.

Subjects

Other Editions

  • Qualitative Methods for Marketplace ResearchHardcoverSage Publications, Inc2001-03-21

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